I came across an interesting article from 37 signals yesterday. It talks about how there is a very natural progression from side project to full time business that people often overlook.

The natural evolutions from side project to full-time business.

You don’t often hear about this side of the entrepreneur’s story. The popular story is about the pitch, the business plan, etc and perhaps VC is involved. You hear about taking off, full-steam ahead, living in the one-room office, and working 120 hours a week.

But, this idea of starting out with a side project and maturing it into a business while keeping your day job is nothing new to us. It’s how we did it. Sure, it helped that our “day job” was being students. But, as a couple of young guys bootstrapping a business, it made sense to us.

That is not to say that starting up was not a challenge, I mentioned basically living in a one-room office (yeah, we’ve done that) and working 120 hour weeks (check).

Now that we’re afloat we need to figure out how to turn this organic growth into strategic growth so we can really take off.