Tonight, I attended the TechColumbus Innovation Awards. dynamIt was nominated in two distinct categories, Outstanding Service and Best Technology Team. We did not win either, but I never expected to win. In fact, I was honored just to be in the same room as groups like Ohio Health, Battelle, and The Ohio State University. There is no shame for dynamIt in losing to The Research Institute at Children’s Hospital under the topic of technological innovation.
The event was so-so. It certainly felt like a big deal as over 1000 guests filled The Grand Ballroom and the Columbus Convention Center, but it felt sort of glossed over, like it was more talk than anything. Sure, there was some impressive work on display, but there was also a lot that was rather dull and to me seemed common, not innovative. [Plus, the food sucked and at well over $100 a head I was disappointed in the lack of an open bar.]
So, is what we do really innovative? I think not. To me, innovation is dreaming up something that has never been done and executing. Innovation is game-changing, not to few, but to many. Innovative implies new, fresh, BIG.
We are certainly good problem solvers and we execute well, but how widely felt is our work? We often enact clever, creative solutions for our clients and in turn impact their businesses, but it’s nothing new.
So, what can we do in 2009 to push the limits farther than we have in the past? How can we actually be innovative?